Lisa Copeland

Vice President of Marketing

By leading with the head and the heart, Lisa demonstrates passion for how organizations connect with consumers to fuel game changing impact. She is a highly motivated, results oriented marketing professional with breadth of global experience across several industries including Wellness, CPG, Retail, and Hospitality. Lisa demonstrates a true passion for building world class brands through decoding the consumer journey and building high performing teams. Currently, Lisa leads [solidcore]’s marketing organization with a mission to help people create the strongest version of themselves.

Lisa is a proven leader in developing new products, deepening customer engagement, driving strategic alignment throughout the organization, and optimizing integrated media plans to deliver business impact. Prior to joining [solidcore], Lisa led the global brand strategy for Hilton Honors, which included leading the American Express cobranded credit card portfolio. Lisa also led the Americas brand development strategy for Pandora Jewelry to strengthen its brand building efforts throughout North and South America to attract new consumers and to retain existing.

When Lisa is not building brand stories, you might find her traveling the world, experimenting in the kitchen, spending time with her husband and son, or finding joy in the work during a [solidcore] class.